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Marketing theory : classic and contemporary readings / [compiled by] Jagdish N. Sheth, Dennis E. Garrett.
Lippincott Library HF5415 .M32375 1986
Available
- Format:
- Book
- Language:
- English
- Subjects (All):
- Marketing--History.
- Marketing.
- History.
- Physical Description:
- viii, 872 pages : illustrations ; 24 cm
- Place of Publication:
- Cincinnati : South-Western Pub. Co., [1986]
- Notes:
- "S25."
- Includes bibliographies.
- ISBN:
- 0538192534
- OCLC:
- 13401338
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