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Cases in consumer behavior / F. Stewart Debruicker, John A. Quelch, Scott Ward.
LIBRA HF5415.3 .D42 1986
Available from offsite location
LIBRA HF5415.3 .D42 1986
Available from offsite location
- Format:
- Book
- Author/Creator:
- DeBruicker, Stewart.
- Language:
- English
- Subjects (All):
- Consumers--Case studies.
- Consumers.
- Marketing research--Case studies.
- Marketing research.
- Motivation research (Marketing).
- Motivation research (Marketing)--Case studies.
- Genre:
- Case studies.
- Physical Description:
- xii, 345 pages : illustrations ; 24 cm
- Edition:
- Second edition.
- Place of Publication:
- Englewood Cliffs, N.J. : Prentice-Hall, [1986]
- Notes:
- Includes bibliographical references.
- ISBN:
- 013118332X
- OCLC:
- 13327443
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