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The Dartnell marketing manager's handbook / edited by Steuart Henderson Britt and Norman F. Guess.
Lippincott Library HF5415 .D34 1983
Available
- Format:
- Book
- Language:
- English
- Subjects (All):
- Marketing--Handbooks, manuals, etc.
- Marketing.
- Marketing--Management--Handbooks, manuals, etc.
- Marketing--Management.
- Genre:
- Handbooks and manuals.
- Physical Description:
- 1293 pages : illustrations ; 23 cm
- Edition:
- Second edition.
- Other Title:
- Marketing manager's handbook.
- Place of Publication:
- Chicago : Dartnell Corporation, [1983]
- Notes:
- Spine title: Marketing manager's handbook.
- Includes bibliographies and index.
- ISBN:
- 0850131359
- OCLC:
- 9491897
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