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Marketing management technology as a social process / edited by George Fisk.
LIBRA HF5415.13 .M356 1986
Available from offsite location
- Format:
- Book
- Language:
- English
- Subjects (All):
- Cox, Reavis, 1900-1992.
- Cox, Reavis.
- Marketing--Management.
- Marketing.
- Marketing--Social aspects.
- Physical Description:
- xvi, 307 pages : illustrations ; 25 cm
- Place of Publication:
- New York : Praeger, 1986.
- Notes:
- "Significant issues ... analyzed by purpose of publications of Reavis Cox compared to papers in this book"--P.
- Includes bibliographical references and index.
- ISBN:
- 0275921778
- OCLC:
- 13455705
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