The vanishing newspaper : saving journalism in the information age / Philip Meyer.

Format:

Book

Author/Creator:

Meyer, Philip.

Language:

English

Subjects (All):

Journalism--United States.

Journalism.

Journalism--Economic aspects.

United States.

Journalism--Economic aspects--United States.

Newspapers.

Physical Description:

269 pages : illustrations ; 24 cm

Place of Publication:

Columbia : University of Missouri Press, [2004]

Summary:

For more than thirty years the newspaper industry has been losing readers at a slow but steady rate. News professionals are inclined to blame themselves, but the real culprit is technology and its competing demands on the public's time. The Internet is just the latest in a long series of new information technologies that have scattered the mass audience that newspapers once held. The trend toward smaller audiences seeking more efficient sources of more specialized information has been accelerated by this form of communication.

In The Vanishing Newspaper, Philip Meyer offers the newspaper industry a business model for preserving and stabilizing the social responsibility functions of the press in a way that could outlast technology-driven changes in media forms. This "influence model," as it is termed by Meyer, is based on the premise that a newspaper's main product is not news or information, but influence: societal influence, which is not for sale, and commercial influence, which is. Meyer's model explores how the former enhances the value of the latter.

By isolating and describing the factors that made journalism work as a business in the past, Meyer provides a model that will make it work with the changing technologies of the present and future. He backs his argument with empirical evidence, supporting key points with statistical assessments of the quality and influence of the journalist's product, as well as its effects on business success. Meyer has written this volume to be accessible to a wide audience, taking particular care to explain his statistical research and methodology. Teachers and students of journalism and business will find Meyer's research, as well as his interviews with newspaper company executives and analysts, of particular interest.

Contents:

1 The Influence Model 4

2 How Newspapers Make Money 34

3 How Advertisers Make Decisions 47

4 Credibility and Influence 65

5 Accuracy in Reporting 83

6 Readability 109

7 Do Editors Matter? 124

8 The Last Line of Defense 145

9 Capacity Measures 159

10 How Newspapers Were Captured by Wall Street 174

11 Saving Journalism 201

12 What We Can Do 228.

Notes:

Includes bibliographical references and index.

ISBN:

0826215610

0826215688

OCLC:

55955371