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Fundamentals of advertising research / by Alan D. Fletcher, Thomas A. Bowers.
Lippincott Library HF5814 .F57
Mixed Availability
- Format:
- Book
- Author/Creator:
- Fletcher, Alan D.
- Bowers, Tab, author.
- Series:
- Grid series in advertising journalism.
- Grid series in advertising journalism
- Language:
- English
- Subjects (All):
- Advertising--Research.
- Advertising.
- Physical Description:
- 340 pages : illustrations ; 24 cm.
- Place of Publication:
- Columbus, Ohio : Grid Pub., [1979]
- Notes:
- Includes bibliographies and index.
- ISBN:
- 0882441787
- OCLC:
- 4056545
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