Designs that stand up, speak out, and can't be ignored : promotions / Lisa Hickey.

Format:

Book

Author/Creator:

Hickey, Lisa

Language:

English

Subjects (All):

Commercial art--United States--History--21st century.

Commercial art.

History.

United States.

Physical Description:

160 pages : color illustrations ; 29 cm

Place of Publication:

Gloucester, Mass. : Rockport Publishers, [2004]

Summary:

With the endless amount of junk mail, billboards, flyers, tele-marketers, and commercials consumers are subjected to, graphic designers must find ingenious ways to cut through the clutter. The included A-list of promotions have overcome the recipients' knee-jerk reaction to toss them in the trash. It isn't easy to do in the past, giving something away for free was the ticket to success, however this approach is no longer effective. Those with the magic formula engage recipients by attacking their senses through humor, tactile effects, unexpected surprises, interactive measures, and lush or inviting materials or images, but they still need a clever concept to really drive the whole experience. It's a difficult challenge, and this book features wonderful examples of work that accomplishes just that.

Contents:

Innovative 8

Target Market: Child 4-12 24

Humor 42

Target Market: Teen 13-20 50

Unexpected 66

Target Market: Young Adult 21-26 70

Lush 78

Target Market: Adult 27-45 94

Tactile 116

Target Market: Midlife 46-60 120

Interactive 128

Target Market: Seniors Over 60 150.

ISBN:

1592531040

OCLC:

55078889