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The road to the White House, 2000 : the politics of presidential elections / Stephen J. Wayne.

Van Pelt Library JK528 .W37 2001
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Format:
Book
Author/Creator:
Wayne, Stephen J.
Language:
English
Subjects (All):
Presidents--United States--Election--2000.
Presidents.
United States.
Presidents--United States--Election.
Political campaigns--United States.
Political campaigns.
Physical Description:
xxix, 364 pages : illustrations ; 25 cm
Edition:
Postelection edition.
Place of Publication:
New York : Palgrave, [2001]
Contents:
Prologue: The Election That Wouldn't End xix
Part I The Electoral Arena
1 Presidential Selection: A Historical Overview 3
The Creation of the Electoral College 4
The Development of Nominating Systems 6
The Evolution of the General Election 13
The Politics of Electoral College Voting 17
2 Campaign Finance 26
The Costs of Campaigning 27
The Sources of Support 31
Finance Legislation 32
Box 2-1 Key Provisions of Campaign Finance Legislation 35
Box 2-2 How to Get Information from the Federal Election Commission 36
The Impact of the Law 37
Revenue 37
Box 2-3 Al Gore's Profitable Trip to the Big Apple 40
Box 2-4 The Money Race for the 2000 Nomination 45
Expenditures 48
Competition between Parties and Their Candidates 52
Money and Electoral Success 52
3 The Political Environment 59
Turnout 60
The Expansion of Suffrage 62
Box 3-1 Registering to Vote 65
Other Influences on Turnout 65
Turnout and Partisanship 70
The Partisan Basis of Politics 70
A Model of the U.S. Voter 71
A More Refined Theory of Voting 72
Partisan Voting Patterns 73
Partisan Deviations 74
The Social Basis of Politics 77
The New Deal Realignment 77
Evolving Political Coalitions 78
A New Partisan Majority? 88
Part II The Nomination
4 The Race for Delegates 99
Reforming the Nomination Process 100
Democratic Rules, 1968-1980 100
Box 4-1 The Iowa Caucus: How It Works 103
Democratic Rules, 1981-Present 104
Republican Rules 106
The Legality of Party Rules 109
The Impact of the Rules Changes 113
Turnout 113
Representation 114
Party Organization and Leadership 115
Winners and Losers 116
Campaigning for Delegates 117
Basic Strategic Guidelines 118
Box 4-2 The Air Wars of 2000: The Nominations 127
The Non-Front-Runner Strategy: Stepping-Stones to Prominence 135
Box 4-3 Non-Front-Runner Strategies in 2000 136
Other Non-Front-Runner Approaches: Using the Campaign as a Pulpit 143
The Front-Runner Strategy: Amassing Delegates 144
Box 4-4 Front-Runner Strategies in 2000 145
5 Launching the Presidential Campaign: Partisan Consolidation and Public Relations 160
The Spring Interregnum: Consolidating Victory and Posturing for the Election 160
The Bush Campaign: After the Primaries and on to the Convention 160
The Gore Campaign: After the Primaries and on to the Convention 163
National Nominating Conventions 164
The Tradition 164
The Official Proceedings 166
Box 5-1 Excerpts from Acceptance Addresses at the 2000 Conventions 170
Box 5-2 Contrasts in the 2000 Republic and Democratic Party Platforms 175
The Mediated Convention: Theater and News 178
Assessing the Convention's Impact 182
Box 5-3 Minor Party Conventions 183
Characteristics of the Nominees 185
Part III The Campaign
6 Organization, Strategy, and Tactics 197
Organization 201
Strategic Objectives 205
Designing a Basic Appeal 206
Creating a Leadership Image 209
Dealing with Incumbency 212
Building a Winning Geographic Coalition 212
Box 6-1 An Incumbency Balance Sheet 213
Tactical Considerations 217
Reaching Voters 217
Orchestrating the Campaign 219
Targeting Messages 220
Timing Appeals 221
Turning Out Voters 222
7 Media Politics 229
Traditional Coverage: Hard News 232
The Bad News Syndrome 234
The Story Line 236
Impact of the News Media 237
Nontraditional Coverage: Soft News 239
Presidential Debates 241
Preparation 243
Strategy and Tactics 244
Evaluation and Impact 246
Campaign Advertising 248
Techniques and Timing 249
Targeting 252
Images and Messages 253
Box 7-1 The Willie Horton Ad: "Weekend Passes" 255
Box 7-2 The Air Wars of 2000: Excerpts from the Presidential Campaigns 257
The Cumulative Impact of Media 260
Part IV The Election
8 Predicting Presidential Elections 271
Predicting Presidential Elections 272
Public Opinion Polls 272
Television Forecasts 276
Interpreting the Election 278
Models of Voting Behavior 279
1952-1956: The Impact of Personality 280
1960-1972: The Increasing Importance of Issues 281
1976-1996: The Evaluation of Performance 282
2000: The Anticipation of Future Performance 289
Converting Electoral Choice into Public Policy 291
The President's Imprecise Mandate 291
Expectations and Performance 292
The Electoral Coalition and Governing 293
Personality Politics and Presidential Leadership 294
9 Reforming the Electoral System 303
Modifying Recent Changes 304
Party Rules 304
Finance Laws 310
News Media Coverage 314
Enhancing Electoral Choice 316
Turnout 316
The Electoral College 319
Appendix A Results of Presidential Elections, 1900-2000 332
Appendix B 2000 Electoral and Popular Vote Summary 334
Appendix C 2000 Electoral Vote Distribution 336
Appendix D State-by-State Primary Results, 2000 337
Appendix E Delegate Accumulation in 2000 340
Appendix F Republican and Democratic Party Conventions and Nominees, 1900-2000 344
Appendix G Why Polls Tend to Be Accurate and How They Are Conducted 346.
Notes:
Includes bibliographical references and index.
ISBN:
0312239939
OCLC:
47109560

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