Logos : making a strong mark : 150 strategies for logos that last / Anistatia Miller and Jared Brown.

Format:

Book

Author/Creator:

Miller, Anistatia R., 1952-

Contributor:

Brown, Jared M., 1964-

Series:

Creative solutions

Language:

English

Subjects (All):

Logos (Symbols)--Design.

Logos (Symbols).

Physical Description:

191 pages : color illustrations ; 29 cm.

Place of Publication:

Gloucester, Mass. : Rockport, [2004]

Summary:

Logos are among designers' most highly sought-after projects, but they are often one of the most difficult projects for a designer to get right. Inside the authors discuss the various challenges that designers face when trying to create a successful logo. This book features logos that have truly pushed a designer's creativity and forced him or her to reach inside. Logos: Making a Strong Mark examines 150 logos from a wide variety of industries and provides designers with an endless array of insightful tips they can put to work immediately. The authors track the life cycle of each logo from its initial brief through the process to the final result. Additionally, scattered throughout the book are 15 sidebars that take a close look at logos that have been redesigned. The text explains why the makeover was needed and, with the before and after logos side by side, discusses if the re-do was successful. Full-color images throughout show the logos from conceptual stages to final art, making this book an at-a-glance reference for anyone-designer or entrepreneur-who wants to take an active role in the creation of his or her brand mark.

Contents:

Arts and leisure

Business and technology

Health care

Hotels and restaurants

Luxury, fashion, and beauty

Food and beverage

Philanthropic and educational organizations

Shelter

Self-promotion

Transportation and shipping

Youth and sports market

Directory of designers.

Notes:

Includes index.

ISBN:

1592530788

OCLC:

54966400