Graphic workshop : a step-by-step guide / Chuck Green.

Format:

Book

Author/Creator:

Green, Chuck (Charles K.)

Series:

Design it yourself

Language:

English

Subjects (All):

Logos (Symbols)--Design.

Logos (Symbols).

Graphic arts.

Commercial art.

Physical Description:

312 pages : illustrations (some color) ; 29 cm.

Place of Publication:

Gloucester, Mass. : Rockport Publishers, [2004]

Summary:

You want a concise how-to book on graphic design that avoids all the theory and just gets down to the nuts and bolts of getting a project done? Then this book is for you. Design-It-Yourself: Graphic Workshop includes hundreds of projects for logos, letterheads, business cards, and newsletters that even the most design-challenged individual can accomplish easily and with impressive results. The templates are here--all you have to do is follow the easy-to-understand recipes for executing the projects. There's no guessing involved. Project recipes cover setting dimensions for page layouts; recommendations for type, including its name and the suggested point size; color ideas; paper information; sources for graphics and photographs; and a complete production guide. This book is the one sure thing every non-designer can count on to create winning designs.

Contents:

Step 1 Establish Your Mission 10

Step 2 Do Some Research 12

Step 3 Create a Name 14

Step 4 Write a Defining Phrase 16

Step 5 Choose a Logo Style 18

Step 6 Choose Your Tools 20

Step 7 Design a Logo 22

Step 8 Choose a Technique

Custom Logos 24

Clip Art Logos 26

All-Type Logos 28

Photo Logos 30

Symbol Logos 32

Silhouette Logos, Engraving Logos, and Beyond 34

Step 9 Lay Out a Letterhead 36

Step 10 Lay Out a Business Card 40

Step 11 Lay Out an Envelope 42

Step 12 Find a Printer 44

Step 13 Choose Paper 46

Step 14 Prepare for the Press 48

Step 15 Print and Proof It 50

Style 1 Bleeding Edge 56

Style 2 Border 60

Style 3 Boxes 64

Style 4 Burst 68

Style 5 Circles 72

Style 6 Comics 76

Style 7 Corners 80

Style 8 Experimental 84

Style 9 Floating Objects 88

Style 10 Flowchart 92

Style 11 Form 96

Style 12 Horizontal Bar 100

Style 13 Lines 104

Style 14 Opposing Elements 108

Style 15 Outlines 112

Style 17 Products 120

Style 18 Rectangles 124

Style 19 Scribbles 128

Style 20 Shadows 132

Style 21 Simplicity 136

Style 22 Stack 140

Style 23 Transparency 144

Style 24 Type 148

Style 25 Vertical Bar 152

Step 1 Establish Your Mission 160

Step 2 Do Some Research 162

Step 3 Create a Plan 166

Step 4 Choose a Format 168

Step 5 Choose a Newsletter Style 170

Step 6 Define the Steps and Stages 172

Step 7 Choose Your Tools 176

Step 8 Create a Name, a Defining Phrase, and a Nameplate 178

Step 9 Compose the Content 180

Step 10 Illustrate the Message 184

Step 11 Assemble the Pieces 186

Step 12 Find a Printer 190

Step 13 Prepare, Print, and Proof It 194

Step 14 Mail It 198

Style 1 Ad Banner 204

Style 2 Bulletin 212

Style 3 Elements 220

Style 4 Icons 228

Style 5 Jacket 236

Style 6 Lines 244

Style 7 Newspaper 252

Style 8 Objects 260

Style 9 Postcard 268

Style 10 Squared 276

Style 11 Tabs 284

Style 12 Tall 292

Style 13 Wing 300.

Notes:

Includes index.

ISBN:

1592530885

OCLC:

57048309