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TV commercials : how to make them or, how big is the boat? / Ivan Cury.
Lippincott Library HF6146.T42 C87 2005
Available
- Format:
- Book
- Author/Creator:
- Cury, Ivan.
- Language:
- English
- Subjects (All):
- Television advertising.
- Television--Production and direction.
- Television.
- Television commercials.
- Physical Description:
- xiv, 235 pages : illustrations ; 24 cm
- Place of Publication:
- Amsterdam ; Boston : Elsevier Focal Press, [2005]
- Summary:
- Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs. * Learn to make more effective commercials on any budget * A comprehensive guide to production techniques for making commercials * Explains dynamics between client, agency, and producer
- Notes:
- Includes bibliographical references (pages 225-226) and index.
- ISBN:
- 0240805925
- OCLC:
- 57036470
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