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Raising consumers : children and the American mass market in the early twentieth century / Lisa Jacobson.
Lippincott Library HF5415.33.U6 J33 2004
Available
- Format:
- Book
- Author/Creator:
- Jacobson, Lisa, 1962-
- Language:
- English
- Subjects (All):
- Child consumers--United States--History--20th century.
- Child consumers.
- Market segmentation--United States--History--20th century.
- Market segmentation.
- Target marketing--United States--History--20th century.
- Target marketing.
- Advertising and children--United States--History--20th century.
- Advertising and children.
- History.
- United States.
- Physical Description:
- xii, 299 pages : illustrations ; 24 cm
- Place of Publication:
- New York : Columbia University Press, 2004.
- Summary:
- This provocative book examines the social, economic, and cultural forces that produced and ultimately legitimized a distinctive children's consumer culture in the early twentieth century.
- Notes:
- Includes bibliographical references (pages [227]-281) and index.
- ISBN:
- 0231113889
- OCLC:
- 54536944
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