Seeing what's next? : using the theories of innovation to predict industry change / Clayton M. Christensen, Scott D. Anthony, Erik A. Roth.

Format:

Book

Author/Creator:

Christensen, Clayton M., 1952-2020.

Contributor:

Anthony, Scott D.

Roth, Erik A.

Language:

English

Subjects (All):

Business planning.

Business forecasting.

Technological innovations--Forecasting.

Technological innovations.

Physical Description:

xxix, 312 pages : illustrations ; 24 cm

Place of Publication:

Boston : Harvard Business School Press, 2004.

Summary:

Will a Hot New Start-Up succeed or fail? Which emerging technologies are consumers likely to embrace? Does an entrant pose a legitimate threat to a leading incumbent? How will government regulation affect competitive battles? Are a company's managers making wise or myopic decisions? Which firms will come out on top? Whether you are an investor, an analyst, or an executive, your success is directly tied to your ability to accurately answer such questions. In this groundbreaking book, internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present a reliable method for doing exactly that. Seeing What's Next is based on the proven theories outlined in Christensen's landmark books The Innovator's Dilemma, which explained why successful companies are often unseated by disruptive innovations, and The Innovator's Solution, which outlined a predictable process would-be innovators can use to successfully launch such disruptions.

In this book, Christensen, Anthony, and Roth argue that even those without proprietary information can use these theories to develop powerful insights into how the future will unfold in a given industry and to make wiser choices based on those insights. Using in-depth case studies of five industries -- aviation, education, semiconductor, health care, and telecommunications -- Seeing What's Next outlines an analytical model and provides actionable diagnostics and tools. With its unique perspective on industry change, Seeing What's Next will help everyone with a stake in a firm's success see the future more clearly and apply the predictive power of innovation theory in their own work.

Contents:

Introduction

How to use theory to analyze

1. Signals of change; where are the opportunities?

2. Competitive battles: how to size up competitors

3. Firm choices: identifying what choices matter

4. Non-market factors influence innovation

Theory-based analysis

5. Disruptive diplomas - the future of education

6. Disruption spreads its wings - the future of aviation

7. Whither Moore's law? - the future of semiconductors

8. Healing the 800-pound gorilla - the future of health care

9. Innovation overseas - using theory to assess corporate and country strategies

10. Breaking the wire - the future of telecommunications

Conclusion: What's next.

Notes:

Includes bibliographical references and index.

ISBN:

1591391857

OCLC:

54503803