New media cultures / P. David Marshall.

Format:

Book

Author/Creator:

Marshall, P. David.

Series:

Cultural studies in practice

Language:

English

Subjects (All):

Mass media.

Mass media--Social aspects.

Physical Description:

viii, 120 pages ; 24 cm.

Place of Publication:

London : Arnold ; New York : Distributed in the US by Oxford University Press, 2004.

Summary:

New Media Cultures provides a comprehensive analysis of the value of cultural studies in the face of new media, and the changes necessary for cultural studies to tackle the issues that new media presents. Drawing from the active audience thesis developed in cultural studies of the media, New Media Cultures focuses on the increased interactivity in contemporary culture and shows how this has become integrated into the production and consumption of cultural forms. Critical areas investigated include: - game culture - the internet - the digital transformation of film and television - intellectual property - forms of interactivity - the significance of the user and cultural production in new media New Media Cultures provides a unique approach for thinking about, and engaging with, the shifting media landscape and will be of great value for both students and scholars engaged in media and cultural studies.

Contents:

'New media' and cultural studies

Forms of interactivity: the disappearance of the audience

The technological apparatus of new media cultures

The Internet: the multimedia-accessible universe and the user

Playing game cultures: electronic games

Rejuvenation: film in the digital world

Rejuvenation: television

The indiscretions of new media.

Notes:

Includes bibliographical references (pages 109-115) and index.

ISBN:

0340806990

OCLC:

56456736