The bare bones of advertising print design / Robyn Blakeman.

Format:

Book

Author/Creator:

Blakeman, Robyn, 1958-

Language:

English

Subjects (All):

Graphic design (Typography).

Advertising layout and typography.

Newspaper layout and typography.

Magazine design.

Physical Description:

vii, 184 pages : illustrations ; 23 cm

Place of Publication:

Lanham, MD : Rowman & Littlefield, [2005]

Summary:

The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the use and design of advertising in both magazines and newspapers. This friendly, concise, and well-illustrated book is an invaluable resource that new designers and ad design students will refer to time and again for tips on creative and effective print ads.

Contents:

1 Design and the Advertising Process 1

2 The Main Ingredient to Great Design 11

3 The Many Stages of Design 19

4 The Page: Problems and Solutions 43

5 Things to Know about Type 71

6 Newspaper: What's the Big Design Deal? 85

7 A Look at Each Component as a Design Element 99

8 Putting the Pieces in Place 115

9 Let's Give It a Try 121

10 Magazine: What's the Big Design Deal? 127

11 A Look at Each Component as a Design Element 137

12 Putting the Pieces in Place 157

13 Digital Prepress 161

14 Let's Give It a Try 167.

Notes:

Includes bibliographical references (page 177) and index.

ISBN:

0742529614

0742529622

OCLC:

54988670