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Contemporary strategy analysis / Robert M. Grant.
Table of contents Available online
View onlineLIBRA HD30.28 .G72 2005
Available from offsite location
- Format:
- Book
- Author/Creator:
- Grant, Robert M., 1948-
- Language:
- English
- Subjects (All):
- Strategic planning.
- Physical Description:
- xii, 548 p. : ill. ; 25 cm.
- Edition:
- 5th ed.
- Place of Publication:
- Malden, MA : Blackwell Pub., 2005.
- Contents:
- The concept of strategy
- Goals, values, and performance
- Analyzing the industry environment
- Intra-industry analysis
- Analyzing resources and capabilities
- Organization structure and management systems
- The nature and sources of competitive advantage
- Cost advantage
- Differentiation advantage
- Industry evolution
- Technology-based industries and the management
- Competitive advantage in mature industries
- Vertical integration and the scope of the firm
- Global strategies and the multinational corporation
- Diversification strategy
- Managing the multibusiness corporation
- Current trends in strategic management.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 1405119985 (hardcover : alk. paper)
- 1405119993 (pbk. : alk. paper)
- OCLC:
- 54865492
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