2 options
Ford tough : Bill Ford and the battle to rebuild America's automaker / David Magee.
Lippincott Library HD9710.U54 F644 2005
Available
- Format:
- Book
- Author/Creator:
- Magee, David, 1965-
- Language:
- English
- Subjects (All):
- Ford Motor Company--History.
- Ford Motor Company.
- Ford, Bill, 1957-.
- Ford, Bill.
- History.
- Physical Description:
- xvi, 256 pages, 8 unnumbered pages of plates : illustrations ; 24 cm
- Place of Publication:
- Hoboken, N.J. : John Wiley & Sons, [2005]
- Summary:
- "Ford Tough" is the contemporary story of an automaker fighting to position itself in a new era of business, with the founder's visionary great-grandson, Bill Ford, as the leader of the new Ford Motor Company.
- Contents:
- Chapter 1 The Rouge 1
- Chapter 2 Lessons in Leadership 23
- Chapter 3 Ground Zero 39
- Chapter 4 Dark Days in Dearborn 57
- Chapter 5 Taking Charge 75
- Chapter 6 The New Face of Ford 97
- Chapter 7 Getting Back to Basics 109
- Chapter 8 Surviving the Cold of Winter 131
- Chapter 9 Momentum 145
- Chapter 10 America's Best-Selling Truck Is New Again 161
- Chapter 11 Bargaining for a Future 177
- Chapter 12 A Town Hall Meeting 193
- Chapter 13 The Year of the Car 205
- Chapter 14 From Escape to Reality 219
- Chapter 15 Great Products, Strong Business, Better World 231.
- Notes:
- Includes bibliographical references (pages 241-245) and index.
- ISBN:
- 0471479667
- OCLC:
- 54966372
- Online:
- Publisher description
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.