Marketing heritage : archaeology and the consumption of the past / edited by Yorke Rowan & Uzi Baram.

Format:

Book

Contributor:

Rowan, Yorke M.

Baram, Uzi, 1964-

Language:

English

Subjects (All):

Cultural property--Protection.

Cultural property.

Heritage tourism.

Excavations (Archaeology)--Interpretive programs.

Excavations (Archaeology).

Archaeology--Economic aspects.

Archaeology.

Historic preservation.

Physical Description:

x, 315 pages : illustrations, maps ; 23 cm

Place of Publication:

Walnut Creek, Calif. : AltaMira Press, [2004]

Summary:

Within this edited volume, original case studies from well-known sites throughout the world are presented to address the complex interaction between archaeology and nationalist, political, and commercial policies. This book should appeal to archaeologists, applied anthropologists, tourism and economic development specialists, and historic preservationists alike, as well others with an interest in the preservation of archaeological sites as historic locales.

Contents:

Chapter 1 Archaeology after Nationalism: Globalization and the Consumption of the Past / Uzi Baram, Yorke Rowan 3

Part II The Legal and Historical Context for Marketing Heritage

Chapter 2 International Conventions and Cultural Heritage Protection / Bonnie Magness-Gardiner 27

Chapter 3 The Politics of Playing Fair, or, Who's Losing Their Marbles? / Morag Kersel 41

Chapter 4 From Lord Elgin to James Henry Breasted: The Politics of the Past in the First Era of Globalization / Steve Vinson 57

Part III The Past as Commodity

Chapter 5 Conflating Past and Present: Marketing Archaeological Heritage Sites in Ireland / Kelli Ann Costa 69

Chapter 6 Mementos of the Past: Material Culture of Tourism at Stonehenge and Avebury / Amy Gazin-Schwartz 93

Chapter 7 Where Are the Maya in Ancient Maya Archaeological Tourism? Advertising and the Appropriation of Culture / Traci Ardren 103

Part IV Archaeology in the Global Age

Chapter 8 Archaeological Research and Cultural Heritage Management in Cambodia's Mekong Delta: The Search for the "Cradle of Khmer Civilization" / Miriam T. Stark, P. Bion Griffin 117

Chapter 9 Recovering the German Nation: Heritage Restoration and the Search for Unity / Jason James 143

Chapter 10 Deep Dirt: Messing Up the Past at Colonial Williamsburg / Eric Gable, Richard Handler 167

Chapter 11 Targeting Heritage: The Abuse of Symbolic Sites in Modern Conflicts / Jonathan Golden 183

Part V Representing the Past

Chapter 12 Tourism, the Ideology of Design, and the Nationalized Past in Zippori/Sepphoris, an Israeli National Park / Joel Bauman 205

Chapter 13 The Roads to Ruins: Accessing Islamic Heritage in Jordan / Erin Addison 229

Chapter 14 Repackaging the Pilgrimage: Visiting the Holy Land in Orlando / Yorke Rowan 249

Part VI Archaeologists and the Marketing of Heritage

Chapter 15 Is the Medium the Message? The Art of Interpreting Archaeology in U.S. National Parks / Barbara J. Little 269

Chapter 16 Engaging with Heritage Issues: The Role of the World Archaeological Congress / Joan M. Gero 287

Chapter 17 Making the Past Profitable in an Age of Globalization and National Ownership: Contradictions and Considerations / Philip L. Kohl 295.

Notes:

Includes bibliographical references and index.

ISBN:

0759103410

0759103429

OCLC:

52901410