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The greatest communicator : what Ronald Reagan taught me about politics, leadership, and life / Dick Wirthlin with Wynton C. Hall.
Table of contents Available online
View online- Format:
- Book
- Author/Creator:
- Wirthlin, Richard.
- Language:
- English
- Subjects (All):
- Reagan, Ronald--Friends and associates.
- Reagan, Ronald.
- Wirthlin, Richard.
- Reagan, Ronald--Political and social views.
- Political consultants--United States--Biography.
- Political consultants.
- Friendship.
- Political and social views.
- Friends and associates.
- United States.
- Presidents--United States--Biography.
- Presidents.
- Friendship--United States--Case studies.
- Political campaigns--United States--History--20th century.
- Political campaigns.
- History.
- United States--Politics and government--1945-1989.
- Politics and government.
- Genre:
- Biographies.
- Case studies.
- Physical Description:
- xiii, 224 pages : illustrations ; 23 cm
- Place of Publication:
- Hoboken, N.J. : John Wiley & Sons, [2004]
- Summary:
- " This is not a book about what I did for Ronald Reagan, but about what he did for the world. . . . Those of us who were at Reagan' s side from the beginning will tell you that he gave us more than we ever imagined. We will tell you that our lives are forever better for having worked in his shadow. And we will mean it." - Dick Wirthlin
- Ronald Reagan was a man of tremendous vision, strong moral character, and unwavering patriotism. The public outpouring of love and admiration at his passing shows just how beloved America' s fortieth president was. The legacy he leaves behind was built over many long years of personal and professional ups and downs. And while speechwriters, chiefs of staff, and media advisors came and went during his political career, Dick Wirthlin- the strategic genius behind Reagan' s greatest victories- was there with Reagan through it all.
- Reagan once told a reporter, " When Dick Wirthlin speaks, I listen!" Now, Wirthlin speaks f Reagan one more time in The Greatest Communicator, a heartfelt personal reminiscence of the man Wirthlin respected and admired without reservation. He shares candid stories of Reagan no one else can tell, drawing on treasured memories of their many private moments and shared experiences, as well as an immense trove of files and notes.
- From his first meeting with Governor Reagan in the fall of 1968, Wirthlin could see that this man was different. Some politicians love policy; Ronald Reagan loved people. Wirthlin was impressed by Reagan' s warmth, his lack of pretense, his humble spirit, and, above all, his desire to build a strong and secure base for America' s future. Here, Wirthlin reveals how Reagan forged a special relationship with the American people through his greatest gift: the extraordinary ability to communicate both publicly and privately, changing lives- and indeed, the world- with words.
- Wirthlin shares the many lessons Reagan taught him, taking us on a behind-the-scenes journey through milestones in Reagan' s political career: the 1976 loss to President Gerald Ford in the primary, one of the GOP' s closest fights in modern history and the only time Reagan ever tasted electoral defeat; the tense meetings, awkward moments, high-stakes debates, and tough decisions on the road to winning the White House; the landslide victories of 1980 and 1984; and the reflective moments with Reagan to which only Wirthlin was witness. He also reveals how he unlocked one of the master communicator' s greatest secrets: Reagan' s rhetorical method that won over the hearts and minds of Democrats.
- Brimming with affection, humor, and remarkable honesty, The Greatest Communicator is a shining tribute to the man Wirthlin was honored to serve for over two decades- and the dear lifelong friend he will never forget.
- Contents:
- Prologue: "Great'" versus "Greatest" Communicators 1
- 1 The Beginning of a Beautiful Friendship: Meeting Ronald Reagan, 1968 7
- 2 "I Shall Rise and Fight Again": The 1976 Presidential Run 17
- 3 "Are You Better Off ...?": The 1980 Landslide 35
- 4 "Do You Know What I Really Want to Be Remembered For?": The White House, 1980-1984 89
- 5 "You Ain't Seen Nothin' Yet!": The 1984 Landslide 131
- 6 The Best and Worst of Times: The White House, 1984-1988 165
- 7 Three Goodbyes 205.
- ISBN:
- 0471705098
- OCLC:
- 55955152
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