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Branded nation : the marketing of megachurch, college, inc., and museumworld / James B. Twitchell.
Lippincott Library HD69.B7 T7596 2004
Available
- Format:
- Book
- Author/Creator:
- Twitchell, James B., 1943-
- Language:
- English
- Subjects (All):
- Branding (Marketing)--United States.
- Branding (Marketing).
- Brand name products--Social aspects.
- Brand name products.
- United States.
- Brand name products--Social aspects--United States.
- Church marketing.
- Physical Description:
- 327 pages : illustrations ; 25 cm
- Place of Publication:
- New York : Simon & Schuster, [2004]
- Summary:
- Twitchell performs a trenchant and witty social analysis of how branding has permeated, reshaped, and perhaps reinvigorated high culture, from religion to higher education to the art world. 50 illustrations throughout.
- Notes:
- Includes bibliographical references (pages 303-313) and index.
- ISBN:
- 0743243463
- OCLC:
- 55474408
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