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A token of my affection : greeting cards and American business culture / Barry Shank.
LIBRA HD9839.G73 U573 2004
Available from offsite location
- Format:
- Book
- Author/Creator:
- Shank, Barry.
- Series:
- Popular cultures, everyday lives
- Language:
- English
- Subjects (All):
- Greeting cards industry--United States--History.
- Greeting cards industry.
- Business etiquette--United States.
- Business etiquette.
- Consumption (Economics)--United States.
- Consumption (Economics).
- History.
- United States.
- United States--Social life and customs.
- Manners and customs.
- Physical Description:
- xvii, 328 pages, 16 unnumbered pages of plates : illustrations (some color) ; 22 cm.
- Place of Publication:
- New York : Columbia University Press, [2004]
- Summary:
- For more than 150 years, greeting cards have tapped into and organized a shared language of love, affection, and kinship, becoming an integral part of American life and culture. Sumptuously illustrated, "A Token of My Affection" follows the evolution of the modern greeting card industry from a traditional printing and stationery business in the mid-nineteenth century to the multibillion-dollar industry it is today. Blending archival research in business history with a study of surviving artifacts and a literary analysis of a range of relevant texts and primary sources, Barry Shank demonstrates how greeting cards have affected and defined experiences of status, longing, desire, social connectedness, and love. Fascinating and surprising, "A Token of My Affection" shows what an industry devoted to emotional sincerity means for the lives of all Americans.
- Notes:
- Includes bibliographical references (pages [269]-313) and index.
- ISBN:
- 0231118783
- 0231118791
- OCLC:
- 54007118
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