The elements of graphic design : space, unity, page architecture, and type / Alex W. White.

Format:

Book

Author/Creator:

White, Alex (Alex W.)

Contributor:

Class of 1932 Fund.

Language:

English

Subjects (All):

Graphic design (Typography).

Layout (Printing).

Type and type-founding.

Physical Description:

ix, 149 pages : illustrations ; 24 cm

Edition:

First edition.

Place of Publication:

[New York] : Allworth Press, [2002]

Summary:

Approach page design in a revolutionary new way! Unlike other graphic design books, The Elements of Graphic Design reveals the secrets of successful graphic design from the unique perspective of the page's "white space." With the help of carefully selected examples from art, design, and architecture, the role of white space as a connection between page elements is thoroughly explored. Clear, insightful comments are presented in a dynamic page design, and interactive design elements, thought-provoking captions, and scores of illustrations challenge designers to "think out of the box." This unique resource is guaranteed to inspire more creative and thorough thinking.

Contents:

Sect 1 Space

Chap 1 Space is emptiness 13

Chap 2 Symmetry and asymmetry 31

Chap 3 The historical development of space: Five timelines 40

Sect 2 Unity

Chap 4 Unity and space 51

Chap 5 The seven design components 57

Chap 6 How to use the seven design components 69

Sect 3 Page Architecture

Chap 7 The page as visual structure 77

Chap 8 Connecting elements and pages 87

Chap 9 Three-dimensional space 95

Sect 4 Type

Chap 10 Listening to type 103

Chap 11 Typographic technicalities 111

Chap 12 Display type 121

Chap 13 Text 129.

Notes:

Includes bibliographical references (pages [140]-141) and index.

Local Notes:

Acquired for the Penn Libraries with assistance from the Class of 1932 Fund.

ISBN:

1581152507

OCLC:

50291111