The sport business future / Aaron Smith and Hans Westerbeek.

Format:

Book

Author/Creator:

Smith, Aaron, 1972-

Contributor:

Westerbeek, Hans

Language:

English

Subjects (All):

Sports administration--Forecasting.

Sports administration.

Sports--Economic aspects.

Sports.

Sports--Technological innovations.

Sports--Social aspects.

Forecasting.

Physical Description:

xiii, 210 pages : illustrations ; 24 cm

Place of Publication:

Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2004.

Contents:

Chapter 1 The Sport Business Solution: The Fourth Place 1

The Third Place 2

A Radical Future? 3

Pace, Change and Futures Thinking 6

Setting the Future Scene 9

A Critical View of Futures Studies 12

Chapter 2 Sport Business Singularity: Real Virtuality 16

Spectacular Change 18

Artificial Intelligence and the Human Brain 21

Trans-humanity 23

Trans-human Sport 24

Soul Catchers and Virtual Immortality 25

Sport, Super-intelligence and the Supernet 26

I Robot 30

Chapter 3 Athletes of the Future: Cyborgs, Mutants and Clones 36

Crystal Ball Gazing 38

Medal-winning Mutations 40

Gene Doping 40

Insulin-like Growth Factor I 43

Measuring Conventional Sport with Technology 43

Virtual Athletes 48

Chapter 4 Sport Competitions of the Future: Free Markets and Freak Markets 50

The Future of Sporting Competitions 53

Future Billionaires? 64

What is an Athlete Worth? 67

Athletes as Assets 68

The Sport Business of Athletes 71

Chapter 5 Tribal Sport Business: Cavemean, Fan and Clan 74

The Tribal Experience 76

The Tribal Bond 76

The Sports Tribe 79

Cultivating Clans 84

Sport and Social Identity 85

Belongers 87

Chapter 6 Worship in the Sport Cathedral: Keeping the Faith 90

Nietzsche was a Sports Fan 92

Consciousness and Soul 93

The Flow 95

The Symbolic Potential of Sport 97

Virtual Sport Worship 101

Zen and the Art of Sport Business 105

Full Circle: A New Physicality 107

Chapter 7 Corporate Sport Citizenship: Tigers and Sharks 110

Social Capital 112

Fad or Future? 113

Corporate Citizenship: Getting to Here 115

Dimensions of Corporate Citizenship 117

Prosperity Factors 118

The Fittest Organisations are those that are Socially Relevant 119

Corporate Engagement: Bottom Line Community Involved 120

Business Characteristics of Sport Organisations 122

Big Brother is Watching: Behave or be Punished 124

Domestic Corporate Sport Citizenship 125

Using Sport to Improve Communities 127

Chapter 8 Green Sport Business: Greenbacks and Green Thumbs 130

It's Easy Being Green (Sport) 132

Environmental Impact of Sport 137

The Greening of Sport 139

Sustainability 142

Environmental Threats 143

The Likelihood of Sustainability 143

Sport Carries the Green Virus 146

Can Sport Save the World? 147

Involvement of the Sport Industry Business 148

Chapter 9 Cultural Sport Business: The Games Must Go On 154

Sport as a Cultural Vehicle 156

Sport and Cultural Convergence 160

Nationalism and Factionalism 162

Sport and Conflict 163

Sport and Reconciliation 164

Sport: The History and Future of Capitalism 165

Sport and Politics 167

Sport and Culture 171

Culture and the Future of Sport 172

Chapter 10 The New Frontiers of Sport Business: Sport Business as Unusual 183

The Wave of Technology 184

Imminent Key Technologies 185

Cyber and Digital Sport Gaming 191

Cyber-sport as the New Modality 192

Virtual Fandom: From the Actual Club to the Virtual Hub 194

Outer Space for Place 195

Fiction on the Field 196

Implications for the Future Delivery of Management and Marketing in Sport 197

A Sport Business Future 200.

Notes:

Includes bibliographical references and index.

ISBN:

140391267X

OCLC:

54670004