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The fortune at the bottom of the pyramid : [eradicating poverty through profits : enabling dignity and choice through markets] / C.K. Prahalad.
Lippincott Library HD2932 .P73 2005 1 v. + CD-ROM
Available
LIBRA HD2932 .P73 2005 1 v. + CD-ROM
Available from offsite location
Lippincott Library HD2932 .P73 2005 1 v. + CD-ROM
Mixed Availability
- Format:
- Book
- Author/Creator:
- Prahalad, C. K.
- Language:
- English
- Subjects (All):
- International business enterprises--Social aspects--Developing countries.
- International business enterprises.
- Non-governmental organizations--Developing countries.
- Non-governmental organizations.
- International business enterprises--Social aspects.
- Developing countries.
- Poor--Developing countries.
- Poor.
- Economic assistance--Developing countries.
- Economic assistance.
- Globalization--Economic aspects--Developing countries.
- Globalization.
- Globalization--Economic aspects.
- Physical Description:
- xix, 401 pages : illustrations, map ; 24 cm + 1 CD-ROM (35 min. : sound, color ; 4 3/4 in.)
- Place of Publication:
- Upper Saddle River, NJ : Wharton School Pub., [2005]
- System Details:
- System requirements for accompanying CD-ROM: Windows Media Player and Adobe Acrobat Reader.
- Summary:
- Accompanying CD-ROM contains ... "12 video cases shot on location in Peru, Mexico, Venezuela, India and Brazil ... [and] bonus case stories (text)."--CD-ROM label.
- Notes:
- Subtitles from jacket.
- Includes bibliographical references and index.
- ISBN:
- 0131467506
- OCLC:
- 63665863
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