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Creative Memories : the 10 timeless principles behind the company that pioneered the scrapbooking industry / Cheryl Lightle with Heidi L. Everett.
Lippincott Library HF5439.S38 L54 2004
Available
- Format:
- Book
- Author/Creator:
- Lightle, Cheryl.
- Language:
- English
- Subjects (All):
- Creative Memories (Firm).
- Selling--Scrapbooks.
- Selling.
- Direct selling.
- Physical Description:
- xxii, 201 pages : illustrations ; 24 cm
- Place of Publication:
- New York : McGraw-Hill, [2004]
- Summary:
- Business lessons from the leader in the multibilliondollar scrapbook industry
- It's a classic American success story: Cheryl Lightle, once an unemployed single mom, goes on to become the cofounder of one of the most successful direct selling companies in the United States. "Creative Memoriesreveals the 10 guiding principles she used to create her scrapbooking empire, teaching readers how to use these principles to achieve success in their own lives. Through Lightle's inspirational story, combined with her proven business strategies and leadership lessons, this motivational book gives readers the tools they need to: Maintain continual business and personal growth Preserve integrity and credibility Communicate clearly and concisely Define their own leadership style and direction Protect their relationships with their customers
- Contents:
- Statement of Highest Purpose
- Mission Statement
- Part I An Inspirational Start 1
- Chapter 1 It All Started with Three Little Words 3
- Chapter 2 It's a People Business 15
- Part II Guiding Principles 27
- Chapter 3 Putting Principles on Paper 29
- Chapter 4 Operate from Least to Most 41
- Chapter 5 Embrace the Abundance Mentality 55
- Chapter 6 Keep the Promise 67
- Chapter 7 Make It Easy 85
- Chapter 8 Communicate Clearly and Concisely 101
- Chapter 9 Protect the Relationship 123
- Chapter 10 Respect Personal Choices 135
- Chapter 11 Go for the Good of the Whole 147
- Chapter 12 Don't Knee Jerk 161
- Chapter 13 Ensure Sustainability 171
- Part III Leading into the Future 183
- Chapter 14 Inspiring Hope for the Future 185.
- Notes:
- Includes index.
- ISBN:
- 0071439617
- OCLC:
- 55124313
- Online:
- Contributor biographical information
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