Product placement in Hollywood films : a history / Kerry Segrave.

Format:

Book

Author/Creator:

Segrave, Kerry, 1944-

Language:

English

Subjects (All):

Product placement in mass media--United States--History.

Product placement in mass media.

Motion pictures in advertising--United States--History.

Motion pictures in advertising.

History.

United States.

Physical Description:

v, 244 pages : illustrations ; 23 cm

Place of Publication:

Jefferson, N.C. : McFarland, [2004]

Summary:

This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the film industry itself; it has grown dramatically in the past 25 years. From Maillard's Chocolates advertising with a shot of Cardinal Richelieu enjoying a hot cup of cocoa in 1895, to product placements in 2002's Minority Report, for which advertisers were rumored to have paid $25 million, this book explores the developing union of corporate American and Hollywood. This work addresses such topics as television's conditioning of filmgoers to accept commercials, companies' donation of props, the debate about advertising such activities as smoking and drinking in films, and "product displacement," or demands by companies to keep their products absent from unpopular or controversial films. Film stills and a bibliography complete the book.

Contents:

Motion pictures as business boosters

The talkies arrive, commercially speaking

War on free shows, stars sell cars, business finds its voice

Everything follows the film

Television ads condition filmgoers to accept commercials

Ad trailers make a big push

Ad trailers in the modern era

Hollywood the ad-product placement in the modern era.

Notes:

Includes bibliographical references (pages 223-233) and index.

ISBN:

0786419040

OCLC:

54966383