Career warfare : 10 rules for building a successful personal brand and fighting to keep it / David F. D'Allessandro, with Michele Owens.

Format:

Book

Author/Creator:

D'Alessandro, David F.

Contributor:

Owens, Michele.

Language:

English

Subjects (All):

Career development.

Success in business.

Physical Description:

viii, 216 pages ; 23cm

Place of Publication:

New York : McGraw-Hill, [2004.2003]

Summary:

In Career Warfare, David F. D'Alessandro, the bestselling author of Brand Warfare, has written a business classic: an insightful and delightfully frank book about achieving professional success at a high level. What really defines those who get ahead? Hard work and accomplishments will only get you so far. If you intend to compete at the levels where the competition gets really ferocious -- where everybody is hard-working and accomplished -- you need a much more subtle weapon. According to D'Alessandro, the CEO of John Hancock Financial Services, you cannot win without the kind of reputation or "personal brand" that convinces powerful people to trust you. D'Alessandro, a keen observer of the unwritten rules of organizational life, shows how personal brands are built out of people's day-to-day behavior in even the most insignificant moments. He also demonstrates what a battle it is to build a good one. It is a battle even to be noticed early in your career; it is a battle not to become dangerously arrogant later on. You constantly have to defend your brand from the sniping of your enemies, the indifference of your bosses, and your own worst impulses.

Using vivid stories from his own rise through the organizational ranks, D'Alessandro offers shrewd advice for disarming the people who hold your career in their hands and introduces a remarkable cast of characters along the way. You'll meet the corporate chairman who gave himself a speech impediment, the account executive who sang opera for a president, and the job candidate who washed her face with a pancake. You will also meet some of the smartest managers of their own public images on the planet and learn from the things they have done right. Success, says D'Alessandro, is not going to come from your accomplishments alone. But you can separate yourself from the crowd and rise to the level of your ambitions -- if you create the kind of personal impression that commands respect. Career Warfare offers the smartest advice you'll ever get about how to do it.

Contents:

Rule 1 Try to Look Beyond Your Own Navel 13

Rule 2 Like It or Not, Your Boss Is the Coauthor of Your Brand 39

Rule 3 Put Your Boss on the Couch 59

Rule 4 Learn Which One Is the Pickle Fork 85

Rule 5 Kenny Rogers Is Right 107

Rule 6 It's Always Show Time 123

Rule 7 Make the Right Enemies 145

Rule 8 Try Not to Be Swallowed by the Bubble 159

Rule 9 The Higher You Fly, The More You Will Be Shot At 179

Rule 10 Everybody Coulda Been a Contender; Make Sure You Stay One 197.

Notes:

Includes index.

ISBN:

0071417583 :

OCLC:

52695408