1 option
Firebrands : building brand loyalty in the Internet age / Michael Moon ; with Doug Millison.
Lippincott Library HF5415.1265 .M66 2000
Available
- Format:
- Book
- Author/Creator:
- Moon, Michael.
- Language:
- English
- Subjects (All):
- Internet marketing.
- Brand loyalty.
- Brand choice.
- Web site development.
- Physical Description:
- xviii, 318 pages : illustrations ; 24 cm
- Place of Publication:
- Berkeley, Calif. : Osborne/McGraw-Hill, 2000.
- Summary:
- "Firebrands!" explains how marketers can use the Internet to strengthen their brand and gain competitive advantage. It provides an in-depth explanation of digital branding, with two dozen case studies of successful online brands and not-so-successful ones. CD-ROM demonstrates digital branding, the right way to brand products and companies. 48 illustrations.
- Notes:
- Includes index.
- ISBN:
- 0072124490
- OCLC:
- 44694754
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.