Forms, folds, and sizes : all the details graphic designers need to know but can never find / Poppy Evans.

Format:

Book

Author/Creator:

Evans, Poppy, 1949-

Language:

English

Subjects (All):

Printing--Handbooks, manuals, etc.

Printing.

Packaging.

Graphic design (Typography).

Graphic design (Typography)--Handbooks, manuals, etc.

Packaging--Handbooks, manuals, etc.

Shippers' guides.

Genre:

Handbooks and manuals.

Physical Description:

264 pages : illustrations (some color) ; 22 cm

Place of Publication:

Gloucester, Mass. : Rockport Publishers, [2004]

Summary:

Forms, Folds and Sizes is a must-have book for every designer -- amateur or professional. As the title conveys, this book includes details on all the things you can never find but need to know when designing. Why try to remember minute details such as metric conversions and packaging standards when you can look them up? This handbook provides designers with all the details that can make or break a design, such as how much space to leave in the gutter when designing barrel folds; how to lay out a template for a box; metric conversion charts; and standard envelope sizes in the United States, Europe, Canada, and Asia. No other book compiles as much critical information in one place. Now designers who are juggling several varied projects can turn to one resource for immediate answers on every -- thing from bindings, bleeds, and folds to imaging, paper, typography, and much more.

Contents:

Measurement conversion charts

Copyright and trademark standards

Proofreading and copywriting

Imaging and color

Type

Paper

Bindings and folds

Envelopes and folders

Packaging styles

Postal standards

Packaging standards

Printing and finishing.

Notes:

Includes index.

ISBN:

1592530540

OCLC:

53919867