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Asking questions : the definitive guide to questionnaire design : for market research, political polls, and social and health questionnaires / Norman M. Bradburn, Seymour Sudman, Brian Wansink.
LIBRA H62 .B63 2004
Available from offsite location
- Format:
- Book
- Author/Creator:
- Bradburn, Norman M.
- Language:
- English
- Subjects (All):
- Social sciences--Research.
- Social sciences.
- Questionnaires.
- Physical Description:
- xvi, 426 pages : illustrations ; 23 cm
- Edition:
- Revised edition.
- Place of Publication:
- San Francisco : Jossey-Bass, [2004]
- Summary:
- Since it was first published more than twenty-five years ago, "Asking Questions" has become a classic guide for designing questionnaires?the most widely used method for collecting information about peoples attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, "Asking Questions" can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.
- Contents:
- The social context of question asking
- Asking nonthreatening questions about behavior
- Asking threatening questions about behavior
- Asking questions about attitudes and behavioral intentions
- Asking and recording open-ended and closed-ended questions
- Asking questions that measure knowledge
- Asking questions that evaluate performance
- Asking psychographics questions
- Asking standard demographic questions
- Organizing and designing questionnaires
- Questionnaires from start to finish
- Asking question FAQs.
- Notes:
- Earlier ed. by Sudman and Bradburn with Sudman named first.
- Includes bibliographical references (pages 335-346) and index.
- ISBN:
- 0787970883
- OCLC:
- 54111156
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