1 option
Advertising : a cultural economy / Liz McFall.
LIBRA HF5821 .M34 2004
Available from offsite location
- Format:
- Book
- Author/Creator:
- McFall, Elizabeth Rose.
- Series:
- Culture, representation, and identities
- Language:
- English
- Subjects (All):
- Advertising--History.
- Advertising.
- History.
- Advertising--Social aspects.
- Physical Description:
- viii, 208 pages : illustrations ; 24 cm.
- Place of Publication:
- London ; Thousand Oaks, Calif. : SAGE, 2004.
- Contents:
- Introduction: the quaint device of advertising 1
- 1 Colonising of the real 9
- 2 The persuasive subject of advertising 35
- 3 The hybridisation of culture and economy 61
- 4 The uses of history 89
- 5 Pervasive institutions and constituent practices 108
- 6 Persuasive products 153
- 7 Conclusion: devices and desires 188.
- Notes:
- A revision of the author's thesis--Open University.
- Includes bibliographical references (pages 195-203) and index.
- ISBN:
- 0761942548
- 0761942556
- OCLC:
- 57579627
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.