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Wrong turn on the information superhighway : education and the commercialization of the Internet / Bettina Fabos ; foreword by Carmen Luke.
Van Pelt Library LB1044.87 .F33 2004
Available
- Format:
- Book
- Author/Creator:
- Fabos, Bettina.
- Language:
- English
- Subjects (All):
- Internet in education.
- Internet advertising.
- Commercialism in schools.
- Physical Description:
- xxii, 186 pages ; 23 cm
- Place of Publication:
- New York : Teachers College Press, [2004]
- Summary:
- Are students using the "information" superhighway or are they really on the "commercial" highway? This book offers a rare counterpoint to the generally rosy view of the web, showing how students are contaminated by a hyper-commercialized electronic environment and offering recommendations for taking back the internet for our schools.
- Contents:
- Part I History and Context
- 1. Giddy Prophesies and Commercial Ventures: The History of Educational Media 3
- Technology, Yes, but What About Content? 4
- Film in the Classroom 5
- Radio in the Classroom 8
- Television in the Classroom 18
- History Lessons for the Internet 27
- 2. Wiring America's Schools 30
- A Hairpin Turn on the Information Superhighway: 1993-1995 33
- The Educational "Challenge": 1995-1998 39
- Internet in the Schools: The Corporate Connection 43
- Celebrating Internet Education in Television Ads 46
- Why the Corporate Interest in Internet Education? 53
- 3. Commercial Internet Strategies Make Inroads in Schools 58
- Sticky Portals and Banner Ads 61
- The Marketing Is the Message 64
- Educational Portals as Branding Opportunities 67
- For Better or for Worse?: Education with Commercial Search Engines 69
- Part II A Commercial Highway in Every Classroom
- 4. Educators and Librarians Address the Commercialized Web 79
- Solutions to the Commercial Clutter 82
- The Call for Subject Gateways 84
- Power Searching 87
- Webpage-Evaluation Skills 88
- Critical Literacy and the Web 95
- 5. A View from the Inside 99
- Welcome to Walnutville 100
- Teachers: In Search Engines We Trust 101
- Students: Search and (Not) Find 120
- 6. Visions of a Better Internet 137
- Steps to Take 139
- The Quiet Revolution 157.
- Notes:
- Includes bibliographical references (pages 165-173) and index.
- ISBN:
- 0807744751
- 0807744743
- OCLC:
- 53900458
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