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Marketing channels : relationships and performance / [edited by] Luca Pellegrini, Srinivas K. Reddy.
LIBRA HF5415.129 .M37 1986
Available from offsite location
Lippincott Library HF5415.129 .M37 1986
By Request
- Format:
- Book
- Conference/Event
- Conference Name:
- International Conference on Distribution (3rd : 1985 : Angera, Italy)
- Series:
- Advances in retailing series
- Advances in retailing series.
- Language:
- English
- Subjects (All):
- Marketing channels--Congresses.
- Marketing channels.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- xiii, 209 pages ; 24 cm.
- Place of Publication:
- Lexington, Mass. : Lexington Books, [1986]
- Notes:
- "Some of the papers presented at the Third International Conference on Distribution held at Angera, Italy, on April 19 and 20, 1985, sponsored by the Centro di studi sul commercio of the Università Bocconi, Milan, and the Institute of Retail Management, New York University"--Pref.
- Includes bibliographical references and index.
- ISBN:
- 066913158X
- OCLC:
- 13423261
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