1 option
A real options framework for technology strategy : when to move, when to wait, and when to try something completely different / Rita Gunther McGrath, Ian C. MacMillan.
Lippincott Library HB615.S653 no.227
Mixed Availability
- Format:
- Book
- Author/Creator:
- Gunther McGrath, Rita.
- Series:
- Working paper series (Sol. C. Snider Entrepreneurial Center) ; no. 227.
- Working paper series / Snider Entrepreneurial Center ; no. 227
- Language:
- English
- Physical Description:
- 36 leaves : illustrations ; 28 cm.
- Place of Publication:
- Philadelphia, Pa. : Wharton School of the University of Pennsylvania, Snider Entrepreneurial Center, [1996]
- Notes:
- Title from cover.
- "June 28, 1996".
- Includes bibliographical references (leaves 31-36).
- OCLC:
- 84101280
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