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A comparison of three research methodologies for pilot testing new television programs.
LIBRA HE8700.7.A8 C658
Available from offsite location
- Format:
- Book
- Author/Creator:
- Corporation for Public Broadcasting. Office of Communication Research.
- Language:
- English
- Subjects (All):
- Television viewers--United States.
- Television viewers.
- Television broadcasting--Research.
- Television broadcasting.
- United States.
- Television broadcasting--Research--United States.
- Television programs--United States--Rating.
- Television programs.
- Physical Description:
- vii, 132 pages ; 25 cm
- Place of Publication:
- Washington, D.C. : The Corporation, 1981.
- ISBN:
- 0897760697
- OCLC:
- 9083197
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