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Marketing research and modeling : progress and prospects : a tribute to Paul E. Green / edited by Yoram (Jerry) Wind, Paul E. Green.
Lippincott Library HF5415.2 .M35557 2004
Available
LIBRA HF5415.2 .M35557 2004
Available from offsite location
- Format:
- Book
- Series:
- International series in quantitative marketing ; 14.
- International series in quantitative marketing ; 14
- Language:
- English
- Subjects (All):
- Marketing research--Methodology.
- Marketing research.
- Marketing--Mathematical models.
- Marketing.
- Green, Paul E.
- Conjoint analysis (Marketing).
- Marktonderzoek.
- Wetenschappelijke technieken.
- Local Subjects:
- Marktonderzoek.
- Wetenschappelijke technieken.
- Genre:
- Aufsatzsammlung.
- Bibliographie.
- Festschriften.
- Physical Description:
- xiv, 346 pages : illustrations ; 24 cm.
- Place of Publication:
- Boston : Kluwer Academic Publishers, [2004]
- Summary:
- Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
- Contents:
- When BDT in marketing meant Bayesian decision theory : the influence of Paul Green's research
- Applications of multivariate latent variable models in marketing
- Multidimensional scaling and clustering in marketing : Paul Green's role
- Market research and the rise of the Web : the challenge
- Thirty years of conjoint analysis : reflections and prospects
- Conjoint analysis, related modeling, and applications
- Buyer choice simulators, optimizers, and dynamic models
- A 20+ years' retrospective on choice experiments
- Evolving conjoint analysis : from rational features/benefits to an off-the-shelf marketing database
- The vagaries of becoming (and remaining) a marketing research methodologist
- The Journal of marketing research : its initiation, growth, and knowledge dissemination
- Personal reflections and tributes from the May 2002 conference celebrating Paul Green's career
- Continuing the Aldersonian tradition
- Reflections and conclusions : the link between advances in marketing research and practice.
- Notes:
- Book stemming from a conference held in May 2002.
- Includes bibliographical references and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Lawrence A. Medansky Memorial Book Fund.
- Presented in memory of Lawrence A. Medansky; 2003/2004
- ISBN:
- 1402075960
- 9781402075964
- OCLC:
- 53097067
- Online:
- Publisher description
- Cover
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