Sports, Inc. : 100 years of sports business : event evolution, global properties, sponsorship, franchise relocation, radio and television, stadium issues, endorsements / Phil Schaaf.

Format:

Book

Author/Creator:

Schaaf, Phil, 1964-

Language:

English

Subjects (All):

Sports--Economic aspects.

Sports.

Sports--Marketing.

Physical Description:

394 pages, 8 unnumbered pages of plates : illustrations ; 24 cm

Place of Publication:

Amherst, N.Y. : Prometheus Books, 2004.

Summary:

For students interested in a career in sports entertainment or professionals already in the business, "Sports, Inc." has the latest information on one of the most dynamic and growing areas of the entertainment industry today. Illustrations.

Contents:

Part 1 First Phase of the Modern Era 15

Chapter 1 Timeline of the Modern Era 17

Chapter 2 Visionaries Shape the Industry 31

Chapter 3 Laying a Foundation: Ownership and Administration 51

Chapter 4 From Simple Ambition to Sports Institution 73

Chapter 5 Sports Stew: Society, Politics, and Traditions Influencing the Games 97

Part 2 Second Phase of the Modern Era 123

Chapter 6 TV Is King 129

Chapter 7 Sponsorship: Developing a Marketing Platform 165

Chapter 8 The Stadium Game 203

Chapter 9 Leveraging the Sports Platform in the Modern Era 245

Chapter 10 Goin' Global 289

Chapter 11 Sell, Sell, Sell 317

Chapter 12 The Future: Owning and Shaping the Sports Industry 343

Appendix A Just Where Can I Watch the Superbowl? 375

Appendix B One Final List 379.

Notes:

Includes bibliographical references and index.

ISBN:

159102112X

OCLC:

52214616