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Mobile disruption : the technologies and applications driving the mobile Internet / Jeffrey L. Funk.
Van Pelt Library TK5103.4885 .F86 2004
Available
- Format:
- Book
- Author/Creator:
- Funk, Jeffrey L.
- Language:
- English
- Subjects (All):
- Wireless Internet.
- Wireless communication systems.
- Physical Description:
- xi, 211 pages : illustrations ; 25 cm
- Place of Publication:
- Hoboken, NJ : Wiley-Interscience, [2004]
- Contents:
- 1 The Next Disruption 1
- Network Effects 2
- Disruptive Technologies 3
- Disruptive to Whom? 8
- Network Effects and Communication Channels 12
- Competition in the Mobile Internet 15
- 2 The Origins of the Mobile Internet 19
- Model of Industry Formation 21
- i-Mode: Initial Applications and Users 25
- KDDI, J-Phone, and Western Service Providers 32
- Appendix The Creation of i-Mode 34
- 3 Key Technological Trends 37
- Polyphonic Tones 39
- Color Displays and Cameras 40
- Display Size 43
- Network Speeds 46
- Faster Microprocessors 48
- Increased Memory 50
- Improved User Interface 51
- Other Network Technologies 56
- 4 Phones as Portable Entertainment Players 59
- Ringing Tones 61
- Games 68
- Screen Savers 73
- The New Value Chain 76
- Independent Portals 78
- Summary: Multi-Media and the Future of Entertainment Contents 82
- 5 Mobile Marketing 87
- Discount Coupons 89
- Free Samples and Giveaways 93
- Brand Image 96
- Attracting Mobile Members 97
- Linking Databases 100
- Phones as Mileage and Membership Cards 102
- 6 Mobile Shopping and Multichannel Integration 105
- Pure Online Shopping 107
- Catalogues and Magazines 113
- Radio Stations 117
- Television Programming 118
- Appendix Payment Services 122
- 7 Navigation Services 125
- Car Navigation Systems 128
- Train and Bus Information Services 132
- Destination Information Services 134
- B2C Integrated Services 138
- B2C and B2B Integrated Services 140
- Business Services 142
- GPS and Location-Based Services 143
- 8 Phones as Tickets and Money 151
- Competing Technologies 152
- Transportation Tickets and Reservations 154
- Concert and Other Entertainment Tickets 158
- Money 163
- Biometrics 168
- Other Applications 169
- Summary: The End of Cash? 170
- 9 Mobile Intranet Applications 173
- Stage 1 Systems: Mail 176
- Examples of Stage 1 Systems 178
- Stage 2 Systems: Groupware 182
- Stage 3 Systems: Maintenance Applications 186
- Stage 3 Systems: Construction 189
- Stage 3 Systems: Report preparation 191
- Stage 3 Systems: SFA Applications 192
- 10 Platform Strategy 197
- Power Brokers 198
- Conventional Platform Management 202
- Key Role of Technological Trajectories 204
- The Evolution of Mobile Platforms in Japan 205
- The Evolution of the Mobile Platform in the West 207.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0471511226
- OCLC:
- 53170352
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