Superdiscounit : the Unit architects / essays by Wally Olins ... [and others] ; edited by Section A.

Format:

Book

Contributor:

Section A (Firm)

Unit (Firm)

Language:

English

Subjects (All):

Unit (Firm).

Architecture--Austria--20th century.

Architecture.

Architectural design--Austria.

Architectural design.

Austria.

Physical Description:

258 pages : color illustrations ; 27 x 32 cm

Place of Publication:

Wien ; New York : Springer, [2003]

Summary:

While many architectural firms have an uncomfortable relationship with the idea of incorporating commercial branding into their work, The Unit, and exciting young firm based in Austria, has actively embraced branding as an essential component of their architecture. As a result, they have received commissions from companies, like retailer Standa in Italy and the food store chain Merkur in Austria, for whom corporate identity is as essential to their architectural program as office seating. This ease with the corporate is reflected in this first book on The Unit's work, divided into chapters on shopping, storing, banking, and working, each with its own "corporate identity" and the architecture of "the unit" as its subject. In addition to numerous lively illustrations are essays by a variety of critics who ponder the implications of this boundary crossing between art and commerce.

Notes:

Includes bibliographical references.

ISBN:

3211022392

OCLC:

56413796