Beyond the core : expand your market without abandoning your roots / Chris Zook.

Format:

Book

Author/Creator:

Zook, Chris, 1951-

Language:

English

Subjects (All):

Corporations--Growth.

Corporations.

Strategic planning.

Corporate profits.

Industrial management.

Physical Description:

xv, 214 pages : illustrations ; 24 cm

Place of Publication:

Boston : Harvard Business School Press, [2004]

Summary:

Chris Zook outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, but related to, the core business, such as new product lines or new channels of distribution.

Contents:

The growth crisis : dangerous moves beyond the core

Visualizing the ideal : the first principle of adjacency growth

Evaluating adjacency moves : balancing desire with data

Orchestrating adjacency moves : strengthening the core versus investing in adjacencies

Executing adjacency moves : managing the key organizational issues that most influence success or failure

Transforming through adjacency moves : redefining the core through adjacencies.

Notes:

Includes bibliographical references (pages [197]-205) and index.

ISBN:

1578519519

OCLC:

52429772