Health services planning / Richard K. Thomas.

Format:

Book

Author/Creator:

Thomas, Richard K., 1944-

Language:

English

Subjects (All):

Health planning--Methodology.

Health planning.

Physical Description:

xiii, 384 pages : illustrations ; 24 cm

Edition:

Second edition.

Place of Publication:

New York : Kluwer Academic/Plenum Publishers, [2003]

Contents:

What Is a Plan? 2

What Is Health Services Planning? 3

How Is Health Services Planning Different? 3

The Political Nature of Planning 5

Who Needs Health Planning? 5

Planning for Whom? 6

Why Is Health Planning Needed? 7

Why the Resistance to Planning? 9

What a Plan Is Not 11

The Planning Time Horizon 12

Health Planning in Today's Environment 12

2 An Overview of Health Planning 15

Community-Wide Planning 15

Organization-Level Planning 19

Health Planning in the United States: Past and Present 23

Relationship between Community-Wide and Organization-Level Planning 34

Health Planning in Other Countries 35

3 The Social and Health Systems Context for Health Services Planning 37

The Sociocultural Context 38

The Transformation of the U.S. Healthcare System 47

4 Health Services Demand and Utilization 55

Defining "Demand" 56

Factors Influencing Demand 58

The Elasticity of Health Services Demand 64

Measuring Health Services Utilization 64

Estimating the Demand for Health Services 70

5 The Planning Process 75

The Planning Model 75

Steps in the Planning Process 76

Developing the Plan 89

Implementing the Plan 93

"Products" Generated by the Planning Process 96

The Evaluation Plan 97

Revision and Replanning 98

6 The Community Assessment Process 101

Environmental Assessment 102

Baseline Data Collection 105

Assessing Health Status and Healthcare Resources 124

Summarizing the Community Assessment 125

7 The Planning Audit 131

Stating Assumptions 131

Preparing for the Planning Audit 132

Planning Audit Data Collection 133

Specifying the Market Area 140

Profiling the Target Market 151

The Competitive Analysis 154

Market Area Perceptions and Attitudes 156

Summarizing the Planning Audit 156

8 Strategic Planning 159

The Functions of Strategic Planning 159

The Nature of Strategic Planning 160

The Strategic Planning Process 161

Baseline Data Collection 170

Developing the Strategic Plan 177

Implementing the Plan 180

Evaluating the Effectiveness of the Plan 181

The Strategic Plan: A Moving Target 182

9 Marketing Planning 189

The Marketing Planning Process 196

Baseline Data Collection 198

The External Audit 199

Identifying Health Characteristics 203

State-of-the-Market Report 212

Developing Strategies 212

Developing the Marketing Plan 213

Implementing the Marketing Plan 215

The Evaluation Plan 216

Revision and Replanning 216

10 Business Planning 219

Organizing for Business Planning 223

Baseline Data Collection 225

Developing the Business Plan 230

Presenting the Business Plan 232

The Operational Plan 234

11 Research Methods for Health Services Planning 237

Planning Research: Who's Responsibility? 238

The Approach to Planning Research 239

Types of Research 241

Steps in the Research Design Process 242

Primary Data Collection Methods 250

Analytical Techniques 258

12 Information Sources and Data Management 265

Data Dimensions 266

Data Generation Methods 270

Sources of Data for Health Planning 284

Health Data Management 289

13 The Future of Health Services Planning 293

The New Community Health Planning 294

The New Organizational Health Planning 298

Resource Availability 300

The Convergence of Community and Organizational Planning 302

The New Health Planner 302

IA A Statewide Planning Initiative 331

IB Community Health Planning Initiative 345

IIA A Strategic Planning Case Study 359

IIB A Case Study in Marketing Planning 367

IIC A Case Study in Business Planning 371.

Notes:

Includes bibliographical references and index.

ISBN:

0306478048

OCLC:

52814114