Sonic branding : an introduction / Daniel M. Jackson ; edited by Paul Fulberg.

Format:

Book

Author/Creator:

Jackson, Daniel M., 1972-

Contributor:

Fulberg, Paul, 1973-

Language:

English

Subjects (All):

Advertising--Brand name products.

Advertising.

Music in advertising.

Physical Description:

xxi, 179 pages : illustrations ; 25 cm

Place of Publication:

Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003.

Summary:

Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book defines a new competitive arena in the creation and development of brands--sound. Sonic branding is a new, fast-growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

Notes:

Includes bibliographical references and index.

ISBN:

1403905193

OCLC:

52288642