Media economics : theory and practice / edited by Alison Alexander ... [and others].

Format:

Book

Contributor:

Alexander, Alison.

Series:

LEA's communication series

Language:

English

Subjects (All):

Mass media--Economic aspects.

Mass media.

Physical Description:

ix, 301 pages : illustrations ; 23 cm.

Edition:

Third edition.

Place of Publication:

Mahwah, N.J. : Lawrence Erlbaum, 2004.

Summary:

This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within spec

Contents:

I Economic Value and Structure

1 An Introduction to Media Economics Theory and Practice / James Owers, Rod Carveth, Alison Alexander 3

2 Economics and Media Regulation / Robert Corn-Revere, Rod Carveth 49

3 Structure and Change: A Communications Industry Overview / Gary W. Ozanich, Michael O. Wirth 69

4 The Economics of International Media / C. Ann Hollifield 85

II Industries and Practices

5 The Economics of the Daily Newspaper Industry / Robert G. Picard 109

6 The Economics of Books and Magazines / Albert N. Greco 127

7 The Broadcast Television Networks / Douglas A. Ferguson 149

8 The Economics of the Cable Industry / Benjamin J. Bates, Todd Chambers 173

9 The Economics of Hollywood: Money and Media / Douglas Gomery 193

10 The Economics of the Contemporary Radio Industry / Alan B. Albarran 207

11 The Economics of the Recording Industry / Eric W. Rothenbuhler, Tom McCourt 221

12 The Economics of the Advertising Industry / Mary Alice Shaver 249

13 The Economics of Online Media / Rod Carveth 265.

Notes:

Includes bibliographical references and indexes.

ISBN:

0805845801

OCLC:

51848420