De-Coca-colonization : making the globe from the inside out / by Steven Flusty.

Format:

Book

Author/Creator:

Flusty, Steven, 1963-

Language:

English

Subjects (All):

Globalization--Social aspects.

Globalization.

Globalization--Economic aspects.

Anti-globalization movement.

Social change.

Physical Description:

vii, 235 pages : illustrations ; 24 cm

Place of Publication:

New York : Routledge, 2004.

Summary:

From Japanese candy that claims to capture "the taste of old Scotland" to the marketing of Zapatista dolls in Southern California, De-Coca-Colonization takes on the cultural particularities and peculiarities of the everyday to construct an entirely fresh perspective on globalization. By looking at the diaspora of goods and peoples in our time, Steven Flusty shows that the process of globalization is hardly the one-world culture party imagined by neoliberal academics and politicians, who wrongly imagine a top-down process dominated by a monolithic economic machine. Globalization is, rather, a phenomenon in which multiple perspectives and cultural expressions interact, influence, inform, and contend with one another simultaneously -- where those who are locked out of traditional power structures create new and forceful "globalities" all their own. Taking us on a kaleidoscopic tour through the worlds of ordinary people and their deceptively prosaic commodities, Flusty argues that this little-g "globalization" is where much of the action that is transforming global social life is happening. So you'd better take note.

Contents:

From the world to the city to the street, and back again

The world defined

The world in the city

The world on the street

Hard city, soft planet

The city hardens

Planet softeners

Miscege-nation

The clash of globalizations

The limits of Coca-colonization

De-Coca-colonization classic.

Notes:

Includes bibliographical references (pages 211-223) and index.

ISBN:

0415945372

0415945380

OCLC:

52271622