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Promoting your programs on air : does it make a difference? : final report : a report / prepared by Patricia Harris, Warren E. Bechtolt Jr. for Office of Communication Research, Corporation for Public Broadcasting.

LIBRA PN1992.8.P8 H377 1981
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Format:
Book
Author/Creator:
Harris, Patricia.
Contributor:
Bechtolt, Warren E.
Corporation for Public Broadcasting. Office of Communication Research.
Language:
English
Subjects (All):
Television advertising.
Public service television programs.
Public affairs television programs.
Physical Description:
v, 37 pages : illustrations ; 29 cm
Place of Publication:
Washington, D.C. : CPB, [1981]
ISBN:
089776076X
OCLC:
8211572

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