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Marketing research / David A. Aaker, V. Kumar, George S. Day.
Table of contents Available online
View onlineLIBRA HF5415.2 .A14 2004
Available from offsite location
- Format:
- Book
- Author/Creator:
- Aaker, David A.
- Language:
- English
- Subjects (All):
- Marketing research.
- Physical Description:
- xvii, 774 pages : illustrations ; 26 cm
- Edition:
- Eighth edition.
- Place of Publication:
- New York : John Wiley & Sons, [2004]
- Summary:
- In a world exploding with marketing data, this book keeps pace with the latest tools, applications, and developments in marketing research. The new Eighth Edition shows managers and researchers when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results.
- Notes:
- Includes bibliographical references and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Rosengarten Family Fund.
- Acquired for the Penn Libraries with assistance from the Classes of 1883 and 1884 Fund.
- ISBN:
- 047123057X
- OCLC:
- 52554367
- Online:
- Publisher description
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