Selling good design : promoting the early modern interior / Marilyn F. Friedman.

Format:

Book

Author/Creator:

Friedman, Marilyn F., 1945-

Language:

English

Subjects (All):

Interior decoration--History--20th century.

Interior decoration.

History.

Design--History--20th century.

Design.

Physical Description:

143 pages : illustrations (some color) ; 29 cm

Place of Publication:

New York : Rizzoli, 2003.

Summary:

Selling Good Design is an illustrated history of how prestigious and trend-setting New York department stores introduced modern design, especially Art Deco, to the press and the public during the late 1920s. Macy's, Lord & Taylor, Altman's, Wanamaker's, and other New York department stores teamed with designers such as Pierre Chareau, Francis Jourdain, Josef Hoffman, Gio Ponti, William Lescaze, and Paul Frankl to create exhibitions that featured modern home interiors.

Macy's and Lord & Taylor collaborated with The Metropolitan Museum of Art in these efforts to elevate the taste of the American public. Author and decorative-arts historian Marilyn F. Friedman details how this cooperation among the museum, designers, and retailers not only encouraged more discriminating consumer taste, but also promoted the manufacture of quality products.

The elegant and thoroughly modern design of the late 1920s is evoked through rich duotones of over 100 photographs culled from archival sources and period magazines. Incorporating Friedman's knowledgeable and comprchensive text, which enables the reader to visualize the room settings in color, Selling Good Design is an alluring feast and an essential reference tool for interior designers, collectors, decorative art historians, design merchants, and Art Deco enthusiasts.

Contents:

Chapter 1 Commerce and Culture Join Forces 12

Chapter 2 The 1927 Macy's Exposition of Art in Trade 20

Chapter 3 Model Rooms At John Wanamaker and Macy's 30

Chapter 4 Exhibitions at Abraham & Straus and Frederick Loeser & Co. 42

Chapter 5 Lord and Taylor Presents An Exposition of Modern French Decorative Art 54

Chapter 6 The International Exposition of Art in Industry at R. H. Macy & Co., 1928 74

Chapter 7 B. Altman & Co. Presents An Exhibition of 20th Century Taste 112

Chapter 8 America Embraces Modern Design 128.

Notes:

Includes bibliographical references (pages 139-141) and index.

ISBN:

084782585X

0847825450

OCLC:

52109587

Online:

Publisher description