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Why we shop : emotional rewards and retail strategies / Jim Pooler.
Lippincott Library HF5415.32 .P66 2003
Available
- Format:
- Book
- Author/Creator:
- Pooler, James A., 1951-
- Language:
- English
- Subjects (All):
- Consumer behavior.
- Shopping--Psychological aspects.
- Shopping.
- Retail trade.
- Physical Description:
- 206 pages : illustrations ; 25 cm
- Place of Publication:
- Westport, Conn. : Praeger, 2003.
- Summary:
- Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping.
- Contents:
- I. How Shopping Has Changed 15
- 2. Shopping outside the Box 17
- 3. The Shopping Information Gap 29
- II. The Reasons We Shop Today 43
- 4. The Mindset of Shopping 45
- 5. Motivations for Shopping 59
- 6. Shopping from the Heart 75
- 7. The Passionate Shopper 89
- 8. Emotional Rewards 105
- 9. Shopping in the Demographic Stages of Life 119
- III. The Challenge for Retailers 137
- 10. The Levels of Retail Need 139
- 11. Retail Strategies 155
- 12. Internet Retailing 169.
- Notes:
- Includes index.
- ISBN:
- 027598172X
- OCLC:
- 52347792
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