Media management in the age of giants : business dynamics of journalism / Dennis F. Herrick.

Format:

Book

Author/Creator:

Herrick, Dennis F.

Language:

English

Subjects (All):

Journalism--Management.

Journalism.

Journalism--Economic aspects.

Physical Description:

xx, 397 pages : illustrations ; 23 cm

Edition:

First edition.

Place of Publication:

Ames : Iowa State Press, 2003.

Summary:

Media Management in the Age of Giants is a fresh, insightful, practical media management textbook that examines the current media industry. Readers are introduced to basic business concepts, terminology, history, and management theories, all in a context of contemporary events involving media companies in the act of doing business. Focusing on newspaper, TV and radio companies, the text is filled with real-life examples and interviews of media managers illustrating how management is being conducted in all kinds of media companies.

Contents:

Chapter 1 Responsibilities of Media and Journalism 3

Historical perspective on the media 5

Public (stockholder) ownership of media 10

The biggest story in American journalism 13

Preparing for a new media world 14

Conglomerates aren't all bad

are they? 19

A new media world of convergence 23

The difference the First Amendment makes 26

Chapter 2 Preparing Yourself for Management 39

First, get the right job 40

Getting discovered and climbing to the top 42

Your first management position 48

Surviving in the cross-fire 51

Managing yourself

handling time 52

Not just anyone can be a manager 55

Journalists becoming managers 57

The indispensable management resource 59

The quick way to the top 59

Chapter 3 Motivation and the Work Force 67

Unionism in media companies 68

Layoffs in hard times 75

When you must fire or lay off someone 82

Approaches to managing employees 84

Scientific (or classical) management 84

Humanistic (or behaviorist) management 86

Theories of management 88

Maslow's Hierarchy of Needs 90

Management by Objectives (MBO)

it's everywhere 92

Employees need to feel they're being treated fairly 95

Chapter 4 Qualities of Leadership and Management 105

The sources of power 105

Leadership practices 109

Model the way 110

Inspire a shared vision 111

Challenge the process 111

Enable others to act 113

Encourage the heart 114

Characteristics of leaders 115

The immeasurable value of optimism 119

Pointers on being an effective leader 122

The MBAs arrive in media companies 124

Being an effective manager of others 126

Jerks and vampires don't see themselves in the mirror 128

Chapter 5 Decision-Making 135

What is decision-making? 136

The steps to making decisions 138

Risk-taking in the decision process 140

Categorizing decisions 143

Analytical decision-making tools 144

The basic tool 145

Critical Path Method (CPM) and Performance and Evaluation Technique (PERT) 145

The Decision Tree 149

The pay-off matrix 151

The computer spreadsheet 152

Hidden traps of decision-making 153

Who are the decision-makers? 157

Individual decision-making styles 158

Group decision-making styles 159

Chapter 6 Media Ethics, Regulation and Laws 167

Do the right thing 168

Government and the press 172

Legal issues in media businesses 176

Chapter 7 Operations and Structure of News Media Companies 189

The ethics of the media profit chase 192

The decline of local news coverage 195

Influence of stockholder interests 199

Uncommon types of ownership 204

Three main kinds of ownership 209

Sole proprietorship 209

Partnership 210

Corporation 210

The functional parts of any business 214

Structure of media companies 217

Chapter 8 Budgeting and Financial Management 227

The profitability dilemma of media managers 228

Profit maximization and responsibility 233

Budgeting and planning 237

Gantt and milestone charts 240

The balance sheet 241

The income statement 245

Financial analysis ratios 247

Cash flow and cost-control 249

Time value of money 251

Investment criteria 254

Net present value 254

Internal rate of return 256

Payback period 256

The never-ending conflict 258

Chapter 9 Sales, Marketing and Market Analysis 263

Traditional wall between business and news 264

The 4 P's of marketing 268

Market penetration and pricing 273

Pricing and marketing decision tools 276

Pricing analytical tools 276

Marketing analytical tools 278

Total market coverage 283

Market analysis 285

Market-driven journalism 288

The power of the cluster 292

Chapter 10 Consolidation and Convergence 303

There's some safety in large size 307

Monopoly, oligopoly and joint operating agreements 309

Combining forces and news roles 319

Going international 328

Fragmentation of media markets 329

Chapter 11 Entrepreneurship 341

Entrepreneurs and managers 342

Traits of an entrepreneur 344

Promotion or ownership? 346

Trying repeatedly is what brings 'luck' 347

Tips for entrepreneurs 348

Starting up a business 350

Seeking success with a business plan 352

The necessity of money 354

Ten secrets of business success 359

Chapter 12 Technology Creates New Media 363

Newspapers and technology 366

Television and technology 371

Media business and new technology 373

21st-century electronic and digital media 377.

Notes:

Includes bibliographical references and index.

ISBN:

0813816998

OCLC:

53132323