Strategic political communciation : rethinking social influence, persuasion, and propaganda / Karen S. Johnson-Cartee and Gary A. Copeland.

Format:

Book

Author/Creator:

Johnson-Cartee, Karen S.

Contributor:

Copeland, Gary.

Series:

Communication, media, and politics

Language:

English

Subjects (All):

Social influence.

Physical Description:

ix, 231 pages : illustrations ; 24 cm.

Place of Publication:

Lanham, Md. : Rowman & Littlefield, [2004]

Summary:

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.

Contents:

1 In Defense of Social Influence and Social Marketers 1

2 Social Psychology: Understanding Human Behavior and Social Influence 9

3 Social Influence Models 51

4 Identifying and Targeting Those You Want to Influence 75

5 The Individual in a Mass-Mediated World 109

6 Propaganda Strategies 137

7 Propaganda Tactics and Principles 163

Appendix A The Personality Strength (PS) Scale and Weighting 193

Appendix B Goebbels's Propaganda Machine 195.

Notes:

Includes bibliographical references (pages 203-226) and index.

ISBN:

0742528812

0742528820

OCLC:

52845511